On top of that, Netflix also knows about how and when you pause and resume your shows and movies. To put it simply, if you’re watching any TV show or movie on Netflix, it knows the date, location, and device being used to watch, as well as the time of your watching. If I want to generalize this, data collected by Netflix is mostly about customer interaction on the application or webpage and responsiveness to shows or movies. It's hard to believe but, the profile of a subscriber created by Netflix is much more detailed than the information or preferences provided by the subscriber at the beginning of their Netflix usage. Diving deeper into it, several data points have been collected and a detailed profile of each subscriber has been generated. According to Netflix’s study, viewer activity depends on personalized recommendations and the results are true for over 75% of subscribers. You should be able to relate if you’re a Netflix user. Just read this line again - it almost feels like a supernatural talent or power. Netflix uses the collected information, converts them into insights, results, or visualizations, and recommends TV shows and movies as per customers’ preferences and interests. Studying the traits of the data of this many customers would be a tremendous task. Imagine Netflix with its 203 million subscribers. The question looks so simple and straightforward, but only people having the background or experience of working, studying, or playing with data can understand the depth of this question.įor any company or organization, data collection is essential. Source: recode How Netflix uses data and big data analytics?
0 Comments
Leave a Reply. |